THE ANSWER IS GROUP COACHING
Jackie Black, Ph.D., BCC
(MMC subscriber and guest blogger)
The question is:
What is a legitimate coaching business model that takes the same marketing effort as one new one-to-one client; that leverages your time and your earning potential; and is highly profitable?
That’s right! Group Coaching!
We used to believe that group coaching was an extension of one-to-one work with our clients. We believed that we could only fill groups with the folks who were already in our “base.”
The truth is that Group Coaching is a legitimate business model. It takes the same marketing time, skill and effort to market, enroll and fill an entire Coaching Group as it does to get one new one-to-one client!
Group Coaching is the best way to leverage your time and earning potentialas a coach; meaning you serve more clients, in less time, for more dollars.
When you facilitate small coaching groups you …
- Position yourself very competitively in the marketplace
- Create demand for your expertise
- Deliver accessible, affordable and tremendously valuable services
- Charge group clients less than your one-to-one clients
- Greatly increase your own earning power in the most highly profitable coaching service you can include in your mix of services
Group Coaching is far more complex than you might imagine! It isn’t as simple as putting several people on a bridge or in a room and coaching them as if you were coaching one-on-one; or delivering fast-paced, high-content material as if you were facilitating a TeleClass.
There are specific design and development elements, and facilitation skills that are the backbone of any successful coaching group.
Facilitating a coaching group means creating an experience for each member; and being people-focused and experience-focused. Coaching groups are NOT content-driven like Teleclasses, workshops and seminars. In a coaching group the coach’s roll is to birth or surface each member’s personal wisdom and intelligence for the good of the group and for the benefit of each individual collectively, and birth the wisdom of the group.
In today’s economic environment people need our services more than ever before and we have an obligation to be available to support our clients. Group Coaching is a delivery system that allows us to do just that, at a price point that people can afford, and in a format that will leverage our time and be highly profitable.
Remember, only YOU can make it happen!
Jackie Black, Ph.D., BCC is an internationally recognized relationship expert, educator, author and coach and serves couples in trouble, couples facing illness and those grieving the loss of a loved one. She received her Coach Certification training at Coach Training Alliance; is a graduate of International Life Coach Training and received advanced coach training in Singles and Couples Coaching from the Relationship Coaching Institute.
Dr. Jackie is a member of the faculty of Coach Training Alliance and is a mentor coach for private practice professionals supporting them to build the infra-structure of their business, repurpose their intellectual property and develop products and programs.